RoboMarkets extends BMW M Motorsport partnership, solidifying brand presence in the DTM series for continued success and brand exposure.
RoboMarkets extends BMW M Motorsport partnership, solidifying brand presence in the DTM series for continued success and brand exposure.
RoboMarkets has announced extending its premium partnership with BMW M Motorsport for the 2024-2025 Deutsche Tourenwagen Masters (DTM) seasons. This collaboration began in 2019 and will continue to showcase the RoboMarkets logo on both the car and the driver’s outfit, as seen in previous years.
Since the inception of their partnership, RoboMarkets has enjoyed significant brand exposure in the popular German racing series. The BMW M4 GT3 race car will prominently display the RoboMarkets logo on various parts, including the bonnet, doors, roof, and boot lips, solidifying the brokerage firm’s presence in the motorsport arena.
René Rast, the accomplished German driver who joined the BMW M Motorsport team in 2021, expressed his gratitude for the continued support from partners like RoboMarkets. Rast, a three-time DTM champion, emphasized the importance of such collaborations in achieving success on the racetrack.”The backing of BMW M Motorsport partners like RoboMarkets is crucial to our success. We had a strong 2023 season, with a victory at the Red Bull Ring and several podium finishes,” Rast said, expressing his gratitude for the continued support. “We’ll build on that foundation and strive for even greater achievements in the upcoming seasons.”
The upcoming 2024 DTM season promises excitement, with eight races scheduled across Germany, the Netherlands, and Austria. As RoboMarkets and BMW M Motorsport embark on their fifth season of collaboration, they aim to build upon their past achievements and strive for greater success in the competitive racing series.
This partnership extension highlights the growing trend of brokerage firms leveraging motorsports for brand promotion, indicating that alternative disciplines beyond football offer significant opportunities for sports sponsorship and promotion. Moreover, the agreement between RoboMarkets and BMW M Motorsport exemplifies the fruitful relationship between brokerage firms and motorsports teams, demonstrating a shared commitment to innovation and success in the racing world.
Furthermore, this extension underscores the enduring value of such partnerships, showcasing the mutual benefits derived from collaborative efforts in the dynamic realm of motorsports. Lastly, with each season, RoboMarkets and BMW M Motorsport solidify their position as key players in the DTM series, setting the stage for continued success and achievement in the years to come.
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