Blueberry rebrands, reflecting industry shifts as it drops ‘Markets’ from its name and expands prop trading services.
Blueberry rebrands, reflecting industry shifts as it drops ‘Markets’ from its name and expands prop trading services.
Blueberry rebrands amid industry shifts as Blueberry Markets drops ‘Markets’ from its name, now known simply as ‘Blueberry.’ The company has also introduced a fresh look with a new logo and updated design aesthetics for its trading platform. While the broker has not provided a specific reason for the change, this move aligns with a growing trend in the financial services industry.
Several other brokers have undergone similar rebranding efforts. For example, Admirals, formerly Admiral Markets, and Zenfinex, now known as Taurex, have streamlined their names.
Similarly, according to its CEO, Scope Markets recently shortened its name to “Scope” as part of a broader strategy to focus on building a multi-brand financial services group. These rebranding efforts are increasingly common as brokers aim to reflect their evolving services and broader focus areas. B2B brands in the forex and CFD industry also participate in this trend.
Invast Global, for instance, rebranded itself as 26 Degrees, further highlighting how companies are looking to refresh their corporate identities to stay competitive and better align with market demands.
Blueberry, headquartered in Australia and regulated by the Australian Securities and Investments Commission (ASIC), also holds offshore licenses in Vanuatu, St. Vincent, and the Grenadines. The broker’s services span margin forex and CFDs on indices, shares, commodities, and cryptocurrencies. Recently, Blueberry launched its prop trading brand, Blueberry Funded, marking its entrance into the growing sector of prop trading. The company previously provided technological services to other prop trading firms, including MetaTrader licensing.
However, MetaQuotes’s crackdown on using its platform in the United States disrupted Blueberry and its partners. Many firms have since had to integrate alternative trading platforms to continue their operations. This rebranding highlights Blueberry’s broader ambitions in the fast-evolving trading landscape.
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