eToro appoints Massimo Citoni new Italy Regional Manager, leading growth and innovation in the dynamic fintech landscape.
eToro appoints Massimo Citoni new Italy Regional Manager, leading growth and innovation in the dynamic fintech landscape.
eToro officially appoints Massimo Citoni as the Regional Manager for the country. With a proven track record within the company, Massimo will lead eToro’s operations in the region, focusing on driving market growth and achieving operational excellence.
Having joined eToro in 2015 as an Account Manager, Massimo Citoni has showcased exceptional skills in managing high-net-worth client relationships in Italy. His deep understanding of client needs and the nuances of the Italian market landscape propelled him through the ranks, ultimately leading to his promotion as Head of the Italian Desk in 2023.
In his new role, effective in December, Massimo will spearhead the development of strategic partnerships with local entities, overseeing all marketing initiatives within the Italian market. His responsibilities also include driving customer retention activities to enhance the experience for both Italian clients and members of the eToro Club.
Beyond his duties at eToro, Massimo Citoni will further contribute to the fintech landscape in Italy by joining the board of AssoFintech, the Italian fintech industry association. This move signifies eToro’s commitment to actively participating in the industry and fostering collaborations within the fintech ecosystem.
Etay Cohen, eToro’s Chief Customer Officer, enthusiastically announced, “We are thrilled to promote Massimo Citoni to the role of Italy Regional Manager. His exceptional track record and deep understanding of the Italian customer make him the perfect fit for this position.”In response, Massimo Citoni, the newly appointed Regional Manager of Italy at eToro, conveyed his excitement, saying, “Taking on this new role at eToro is a privilege. We commit to expanding our presence in Italy and actively participating in the industry.
He further expressed eagerness about joining the board of AssoFintech and deepening eToro’s partnership with the Fintech District to contribute to the advancement of the fintech ecosystem in Italy. Lastly, eToro’s strategic appointment of Massimo Citoni reflects its dedication to expanding its foothold in the Italian market and actively shaping the fintech landscape in collaboration with key industry players.
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