CFI partners with the Kuwait Basketball Association for 2025, enhancing sports visibility and community engagement.
CFI partners with the Kuwait Basketball Association for 2025, enhancing sports visibility and community engagement.
CFI Financial Group partners with the Kuwait Basketball Association as the Official Partner for the 2025 Kuwait Basketball Season. This collaboration highlights CFI’s dedication to supporting local sports and fostering community involvement. During a signing ceremony in Kuwait, CFI Kuwait management and KBA representatives, including President Dhari Barjas, Secretary General Thamer Al-Shanfa, and Assistant Secretary Owaid Al-Anzi, formalized the agreement.
This initiative reflects CFI’s ongoing efforts to drive engagement through sports while enhancing its brand presence. The partnership not only boosts the company’s visibility but also contributes to basketball development and youth participation in Kuwait. CFI will enjoy extensive exposure through multiple channels, including broadcast, digital, and on-ground platforms. Social media coverage, in-venue branding, and engaging activations will integrate CFI into the ongoing basketball season, reinforcing its role as a committed supporter of Kuwaiti sports.
To further strengthen its connection with fans, CFI will introduce initiatives such as contests, MVP recognitions, and interactive social media campaigns that celebrate athletic excellence. Following its sponsorship of the Arabian Gulf Cup (Khaleeji Zain 26) and its strategic partnership with Kuwait’s Ya Hala Shopping Festival, CFI continues to expand its influence in the region. These successive initiatives solidify the company’s long-term commitment to Kuwait, aligning its brand with cultural, sporting, and community-driven events.
Hisham Mansour, Co-Founder and Managing Director of CFI Financial Group, expressed enthusiasm for the collaboration, stating, “We’re proud to partner with the Kuwait Basketball Association in a way that reflects CFI’s broader commitment to performance, visibility, and meaningful community engagement. This collaboration strengthens our presence in Kuwait and connects our brand with the energy and excellence that sports bring to the region.”
KBA President Dhari Barjas welcomed the partnership, emphasizing, “We are pleased to welcome CFI as an official partner of the Kuwait Basketball Association. This partnership reflects a shared commitment to elevating the visibility of the sport and building strong connections between the sports and business sectors in Kuwait.”
Loay Azar, MENA CEO at CFI, highlighted the company’s strategic vision, stating, “Kuwait is an important part of our MENA expansion strategy, and this partnership is a step forward in deepening our local engagement. By supporting community-driven initiatives like basketball, we reinforce our commitment to being more than just a financial services provider—we’re here to contribute meaningfully to the markets and communities we serve.”
Through this collaboration, CFI strengthens its core values of empowerment, growth, and excellence while solidifying its presence in Kuwait. Just as the company supports traders in their financial journeys, it remains dedicated to fostering meaningful engagement beyond the financial sector.
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