Hormoz Faryar Joins ATFX as MENA MD

ATFX appointed Hormoz Faryar as the new Managing Director of Institutional Sales for the MENA region. Moreover, with a career spanning over 23 years in FX trading and sales, Faryar brings extensive industry expertise to his role, where he will lead ATFX’s efforts to expand its institutional client base across the region.

In an interview, Faryar shared his reasons for joining ATFX and provided an overview of his responsibilities. He highlighted that ATFX’s commitment to client solutions and employee empowerment largely influenced his decision. Having previously worked with several colleagues at ATFX, he was already familiar with the company’s positive work culture and exceptional environment.

Faryar’s role involves managing institutional sales operations from the firm’s new state-of-the-art office in Dubai. He will focus on leveraging ATFX’s advanced resources and global network to deliver superior service to institutional clients. He expressed enthusiasm about the company’s dedication to employee growth and client-centric approach.

Hormoz Faryar Joins ATFX as MENA MD

Discussing the challenges and opportunities in the MENA market, Faryar noted that the sector is highly competitive, with a mix of local and international players. Moreover, he acknowledged the complexity of navigating diverse regulatory environments across the region but pointed out significant opportunities driven by economic diversification and technological advancements. The rising demand for diverse investment products gives ATFX Connect a chance to offer innovative solutions and tailored services.

Faryar emphasized the importance of adapting to local needs, including regulatory compliance, cultural sensitivities, and language preferences. Furthermore, he outlined ATFX Connect’s strategy to enhance its presence in the MENA region through ongoing investments in technology and strategic partnerships.

One key factor contributing to ATFX Connect’s recent success has been the recruitment of seasoned industry professionals, including Drew Niv as Chief Strategy Officer, Siju Daniel as Chief Commercial Officer, and John Bogue as Director of Institutional Operations. Faryar highlighted that these strategic hires drive innovation and enhance client services.

Additionally, ATFX Connect continues to build strategic partnerships with local brokers and financial institutions, aiming to expand its distribution channels and strengthen its market position in the MENA region.

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