eToro sponsors A-Leagues with brand visibility on jerseys and digital presence in a three-year partnership.
eToro sponsors A-Leagues with brand visibility on jerseys and digital presence in a three-year partnership.
eToro Sponsors A-Leagues and has inked a three-year sponsorship agreement, making it the Official Trading and Investing Platform for the A-Leagues. This partnership, announced by the Australian Professional Leagues (APL), encompasses both the Isuzu UTE A-League Men and Liberty A-League Women, with eToro’s branding prominently featured on the men’s playing jerseys for the upcoming 2023/2024 season.
The deal between eToro and the APL extends beyond jersey branding, as it includes prominent placement on substitution boards during league matches and a substantial digital presence across A-Leagues’ various communication channels. The APL Commissioner, Nick Garcia, expressed his enthusiasm for this new partnership, highlighting the record-breaking attendance and viewership figures already achieved by the Liberty A-League Women and expressing high hopes for an “incredible season” for the Isuzu UTE A-League Men.
Garcia underlined eToro’s significant global presence in football sponsorships, which includes alliances with prestigious leagues such as the English Premier League, German Bundesliga, Spanish Liga ACB, and UK Premiership Rugby. This latest partnership further underscores the importance of sports in the retail trading industry for building brand awareness.
Robert Francis, the Managing Director of eToro Australia, noted the company’s commitment to supporting both male and female teams in the wake of the successful FIFA Women’s World Cup. He highlighted eToro’s mission to empower individuals to take control of their financial destinies and expressed the company’s excitement for the upcoming games, anticipating top-notch football action.
While eToro has primarily focused its sponsorship efforts on other regions worldwide, it’s not the company’s first foray into Australian sports. In 2021, eToro garnered attention by entering into a three-year sponsorship deal with Rugby Australia, a contract set to run until the next year.
This move by eToro marks an exciting chapter in the world of sports sponsorships and signifies the trading platform’s commitment to engaging with the passionate and ever-growing Australian football community.
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