eToro and AZ Alkmaar extend partnership through 2027, strengthening ties with fans through events, visibility, and shared goals.
eToro and AZ Alkmaar extend partnership through 2027, strengthening ties with fans through events, visibility, and shared goals.
eToro has officially extended its partnership with Dutch football club AZ Alkmaar through 2027, reinforcing a collaboration that began in 2023. Since the start of this partnership, AZ Alkmaar has remained a top contender in the Eredivisie, secured notable home victories in the Europa League, and reached the KNVB Cup final.
The renewed agreement ensures that eToro will maintain a visible presence throughout AZ’s matches at the AFAS Stadium while also engaging fans through exclusive content and client-focused events. This long-term alliance continues to blend sports and investing in a way that enhances community connections.
Shany Hahn Shalom, eToro’s Regional Manager for the Netherlands and the Nordics, emphasized the strength of the relationship, saying, “From day one, this partnership has felt like a natural fit. Football is so much more than 90 minutes of sport. As a fan, you become part of a community built around shared passion.” She also noted, “At eToro, we’ve created a global investing community, where users connect, share, learn, and grow together.” AZ Alkmaar also expressed strong enthusiasm for the renewed collaboration.
CEO Merijn Zeeman highlighted the shared values between the two organizations, stating, “We’re proud to continue our partnership with eToro, a brand that shares our drive for development and innovation.” He pointed out that AZ’s progressiveness both on and off the field aligns well with eToro’s dynamic approach. In addition, AZ Alkmaar’s CCO, Michael Koster, reflected on the joint achievements since 2023, mentioning, “Since we started our partnership with eToro, we have already created many great activations together.”
He added, “Just like AZ, eToro uses their community to improve performance. The continuous search for that connection with our respective communities characterises our partnership.” As the collaboration extends into the future, it not only deepens eToro’s involvement in European football but also enhances its broader sports sponsorship portfolio, which already includes top-tier leagues such as the English Premier League, German Bundesliga, UK Premiership Rugby, and Australia’s A-League.
With this renewed commitment, both eToro and AZ Alkmaar aim to continue building momentum together, strengthening bonds with fans and communities alike.
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