Equiti Partners With Dubai Basketball For Three Seasons, boosting sports innovation, global recognition, and fan engagement in Dubai.
Equiti Partners With Dubai Basketball For Three Seasons, boosting sports innovation, global recognition, and fan engagement in Dubai.
Equiti Partners With Dubai Basketball as Founding Partner and Official Digital Wealth Partner. The fintech brand secures strong visibility through jerseys, courtside, and digital platforms. This collaboration enhances fan engagement and strengthens Dubai’s global sports profile. It also reflects the city’s commitment to financial innovation and excellence.
As part of the deal, Equiti’s branding will feature prominently on team jerseys and courtside at the Coca-Cola Arena, while fans will also engage with the fintech leader across Dubai Basketball’s digital platforms. Dubai Basketball has quickly made its mark since debuting in 2024, storming the ABA League and reaching the semi-finals against the reigning champions. Their historic journey gained even more momentum earlier this year when they became the first club from the region to compete in the EuroLeague. This achievement was made possible through a five-year wild-card agreement that begins with the 2025/26 season.
Their EuroLeague debut will take place on September 30th at the Coca-Cola Arena against Partizan, a game that is already generating excitement across the city. Equiti’s leadership emphasized that the partnership is more than just about visibility. Group CEO and Co-founder Iskandar Najjar stated that innovation thrives when ambition meets discipline, highlighting that both Equiti and Dubai Basketball share a mission of pushing performance beyond traditional limits. He added that the collaboration reflects a joint commitment to placing Dubai’s talent on the global stage, while also creating opportunities and setting new standards of excellence.
Meanwhile, Dubai Basketball Co-CEO Nick Oakley expressed enthusiasm about the partnership, noting that joining forces with a successful home-grown brand like Equiti expands what the team can deliver to its fans. He underlined that the partnership embodies the energy of Dubai and showcases how basketball can unite communities while elevating the city’s global profile. Founded in 2017, Equiti has grown into a global fintech powerhouse with offices spanning Europe, Africa, Asia-Pacific, and the Middle East.
The company offers online trading technology, payment solutions, physical commodity ownership, and multi-asset financial products, demonstrating that Dubai-based innovation has the potential to dominate internationally. Through this partnership, both Equiti and Dubai Basketball aim to inspire athletes, fans, and clients alike, proving that Dubai continues to set benchmarks in both sports and business.
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