Culture Capital has formed a partnership with PSG to expand its brand presence in Asia, becoming the club’s exclusive trading partner.
Culture Capital has formed a partnership with PSG to expand its brand presence in Asia, becoming the club’s exclusive trading partner.
Culture Capital has officially announced a new partnership with French football powerhouse Paris Saint-Germain (PSG). This deal marks the broker’s first-ever sports sponsorship and positions Culture Capital as PSG’s exclusive Asian Online Forex and Trading Partner.
The partnership, which will run through the 2025/2026 season, is part of PSG’s strategic push to enhance its Asian presence. Sports marketing agency SportQuake facilitated the collaborations designed to offer PSG’s extensive Asian fan base more significant access to online financial trading services.
As part of the agreement, Culture Capital will use PSG’s iconic branding, including the club’s intellectual property (IP), virtual LED displays, and exclusive hospitality packages.
These assets enhance the broker’s visibility and engage football fans with online trading opportunities. Nicola Ibbetson, PSG’s Global Partnerships Director, expressed excitement over the partnership, highlighting the synergy between PSG’s innovative brand and Culture Capital’s growth ambitions.
“Their commitment to innovation makes them a perfect fit for us, and we believe this collaboration will further strengthen our bond with fans throughout Asia,” she said. Culture Capital’s CEO, Benjamin Shin, also shared his enthusiasm, emphasizing the opportunity to reach PSG’s vast Asian following.
“We’re excited to begin our sports sponsorship journey with PSG. Their passionate fan base offers an ideal foundation for our growth in the region,” said Shin. He further outlined the company’s goal of becoming a leading global forex provider by focusing on delivering high-quality financial services. Matt House, CEO of SportQuake, underscored the significance of the partnership, noting that PSG’s growing support base across Asia presents a powerful platform for Culture Capital to boost brand awareness.
Founded in 2022, Culture Capital is a relatively new player in the online retail FX and CFDs market, catering primarily to clients in the Asia-Pacific region. Although the company lists a Dubai office, it has not disclosed details about its licensing.
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