CFI partners with top airlines to enhance visibility, promoting financial literacy through strategic advertising and branding agreements.
CFI partners with top airlines to enhance visibility, promoting financial literacy through strategic advertising and branding agreements.
CFI Partners with Top Airlines: CFI has shared new advertising agreements with five prominent regional airlines: Emirates Airlines, Etihad Airways, Qatar Airways, Royal Jordanian, and Middle East Airlines (MEA). As part of these partnerships, CFI’s “Be One Step Ahead” television commercial will be broadcast on all flights operated by these airlines. Additionally, CFI will secure extensive branding rights, expanding its presence on the ground and in the air.
The partnerships are already partially in effect, with further implementations scheduled soon. The primary objective of these agreements is to enhance CFI’s brand visibility and promote financial literacy among a wider audience.
“Aligning with five of the region’s top airlines, globally recognized for their excellence, signifies more than a milestone for CFI – a bold statement from our region to the world,” remarked Hisham Mansour, CFI Co-Founder and Managing Director. He emphasized that these alliances will allow CFI to project its innovative brand voice globally and demonstrate its commitment to technology, innovation, and exceptional service to an international audience.
These airline advertising deals enhance CFI’s current sponsorships, which include the Saudi Super Cup finals in Abu Dhabi, the FIBA WASL Final 8 in Doha, and multiple partnerships with sports organizations throughout the MENA region and internationally.
In early May, CFI revealed a major expansion into the South African market, highlighting a pivotal move in the company’s global growth plan and emphasizing its commitment to strengthening its African presence. After this expansion, CFI reported notable performance gains across different business operations, with a 24% increase in trading volume compared to the same period in 2023, hitting a record $557 billion.
Additionally, in April, the CFI Financial Group’s UAE division saw a leadership transition, with Jareer Hiary assuming the role of CEO, succeeding Nidal Abdel Hadi, who has decided to pursue personal ventures. This leadership change coincided with CFI’s launch of its SCA-regulated entity in the UAE as a Category One licensed broker.
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