CFI announces Lewis Hamilton as its global brand ambassador, marking a new chapter in their multi-year partnership.
CFI announces Lewis Hamilton as its global brand ambassador, marking a new chapter in their multi-year partnership.
CFI has announced a groundbreaking multi-year partnership with seven-time Formula 1 World Champion Lewis Hamilton, naming him their new global brand ambassador. This alliance marks a significant milestone for the online trading provider, known for its innovative approach in the financial services sector.
Lewis Hamilton, a towering figure in Formula 1 with seven world titles—most recently clinched in 2020—joins CFI’s roster, bringing his world-renowned stature and commitment to excellence to the company. Moreover, his impressive track record, including numerous race wins, podium finishes, and pole positions, aligns well with CFI’s mission to lead online trading.
Furthermore, as part of the partnership, CFI will integrate Hamilton’s prominent image into its marketing campaigns and has committed to supporting Mission 44, a charitable foundation founded by Hamilton. This organization focuses on fostering a more inclusive future for young people.
Hisham Mansour, Co-founder and Managing Director of CFI expressed enthusiasm about the collaboration, stating, “Having Hamilton onboard as CFI’s new brand ambassador marks a new and exciting chapter in our journey. Lewis’s standing as a top sports figure complements CFI’s position as a leader in our field, making this partnership a perfect match.”
CFI’s track record in sports sponsorships includes support for AC Milan Football Club and collaborations with football and basketball federations in Jordan and Lebanon. Additionally, the company has recently entered into a two-year agreement with Paris Saint-Germain, another high-profile football brand.
Hamilton shared his excitement about the new role, noting that the partnership reflects their shared values of excellence and innovation. “I am impressed by CFI’s dedication to providing top-tier tools and conditions for their clients,” he remarked.
Recent financial reports from CFI highlight significant growth, with trading volumes soaring to $557 billion in the first quarter of this year—a staggering 80% increase from the previous year. CFI’s active user base has also surged by 80%, underscoring its successful client acquisition strategies. Lastly, in line with its expansion strategy, CFI has also entered the South African market, securing a Category 1 Financial Service Provider license from the Financial Sector Conduct Authority, marking a new chapter in its global growth.
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