CFI expands partnership with the Jordan Football Association by renaming the Jordanian Pro League for the next three seasons.
CFI expands partnership with the Jordan Football Association by renaming the Jordanian Pro League for the next three seasons.
CFI Expands Partnership with the Jordan Football Association (JFA), renaming the Jordanian Pro League to “Jordanian Pro League – CFI” through its local branch, CFI Jordan. As part of this milestone, the Jordanian Pro League, the top tier of professional football in the country, will now be known as the “Jordanian Pro League – CFI” for the next three seasons. This move solidifies CFI’s prominent role in Jordan’s football scene and its commitment to fostering excellence across the region.
The expanded partnership will see CFI increasing its presence in Jordanian football, closely aligning its brand with the “Jordanian Pro League – CFI,” the national team, and various other football-related initiatives. CFI aims to integrate the league’s dynamic energy into its marketing strategies, further aligning the brand with the passion and dedication seen in the sport.
Furthermore, with Jordan competing in Group B of the crucial Asian qualifiers for the 2026 World Cup, the national team’s aspirations to qualify for the tournament for the first time have sparked widespread national support. Furthermore, this makes the timing of CFI Jordan’s enhanced role particularly significant, as the company provides additional support to the “Nashama” and deepens its engagement with the community during this critical period.
Samar Nassar, Secretary General of the JFA, expressed the association’s gratitude to CFI, highlighting the company’s dedication to Jordanian football and its growing influence in global sports. Moreover, Nassar noted that the expanded sponsorship agreement not only helps achieve financial sustainability for Jordanian football but also reflects the success of the previous cooperation between the JFA and CFI in marketing and promotion.
Hisham Mansour, Founder & Managing Director of CFI Financial Group, emphasized the importance of the partnership: “Our collaboration with the JFA reinforces our commitment to excellence in sports and finance. Supporting the national team, the league, and its clubs aligns with our goal of empowering traders globally and resonates with our audience, fostering a culture of innovation and community engagement.”
CFI MENA CEO Loay Azar added that the partnership embeds CFI at the core of Jordanian football, enhancing fan experiences through innovative and community-focused initiatives. He praised the JFA’s leadership for creating a sports environment conducive to investment, which has enabled CFI to reach a wider audience.
Established in 2017, CFI Jordan represents a significant chapter in the history of its parent group, which has been a key player in the financial sector for over 25 years. This partnership not only strengthens CFI’s leadership as the region’s premier online trading broker but also highlights CFI Jordan’s deep integration into the region’s financial and sporting landscapes.
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