Axi expands globally by opening a new office in Bangalore, India, enhancing its presence and operations in the financial market.
Axi expands globally by opening a new office in Bangalore, India, enhancing its presence and operations in the financial market.
Axi has recently inaugurated its new office in Bangalore, India, marking a significant step in its global expansion strategy. Although the office was officially opened “a few weeks ago,” the announcement was made public today, with the executive team having traveled to India for the occasion.
The team seized the opportunity to meet with local staff and gain valuable insights into the burgeoning market in Bangalore, increasingly recognized as a hub for financial services and technology. While Axi’s presence in Bangalore underscores its commitment to global growth, the company has yet to determine this new office’s specific business and operational focus. Axi operates in several countries, including Australia, the United Kingdom, China, Singapore, Malaysia, Cyprus, and India.
Earlier this year, the company launched a fully regulated office in Dubai, further solidifying its international reach. Axi has been making waves in the trading sector, notably venturing into the proprietary trading market.
The broker is among the first established names to provide live trading opportunities to prop traders, a notable shift from the traditional demo account model that has dominated the industry.
This innovative approach sets Axi apart in a competitive landscape. In addition to its operational expansions, Axi is heavily investing in marketing initiatives. The company recently renewed its sponsorship agreement with English Premier League club Manchester City and has appointed national team player John Stones as its brand ambassador.
Axi’s marketing strategy also includes partnerships beyond football, exemplified by its collaboration with Brazilian club Esporte Clube Bahia. As Axi continues to broaden its international footprint, the financial community will watch closely how the new Bangalore office will contribute to its evolving business model and growth trajectory.
In Conclusion, Axi’s new office in Bangalore signifies a strategic move to tap into India’s growing financial landscape. As the broker diversifies its operations, it aims to enhance its service offerings and market presence. The industry will keenly observe how this expansion impacts Axi’s growth trajectory in the coming months.
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