Axi Launches Ambitious More Than Campaign Globally

Axi launches its new campaign, More Than, as it partners once again with Manchester City stars Nathan Aké, Oscar Bobb, and Omar Marmoush. The company emphasized that the campaign aims to highlight the shared values between Axi and the football club, and it also reflects their ongoing commitment to innovation and ambition. Moreover, Axi positioned the initiative as an effort to deepen its global presence while strengthening its long-standing sports partnerships.

Axi’s Head of Brand and Sponsorship, Hannah Hill, expressed the company’s excitement, stating, “Since partnering with Man City in 2020, these years have been nothing short of extraordinary both for the club and Axi. Man City is more than a football club, and Axi is more than a broker. We’re both driven by more than success; we’re powered by ambition, innovation, and passion. Being More Than is our way of life, and our new campaign brings it to life.” Her remarks reflected the company’s intention to connect emotionally with its audience while showcasing the evolution of its brand identity. 

Axi Launches Ambitious More Than Campaign Globally

The broker continued to expand its global sports footprint, and it actively used its partnership with Manchester City to develop engaging content for fans and traders. Last season, Axi rolled out its Four Years campaign, which celebrated its four-year collaboration with the club and highlighted the milestones achieved during the partnership.

Furthermore, the new More Than campaign builds on that momentum, reinforcing Axi’s strategy to merge sporting excellence with financial expertise. Additionally, Axi strengthened its presence in international football by becoming the Official LATAM Online Trading Partner of LaLiga club Girona FC and the Official Online Trading Partner of Brazilian side Esporte Clube Bahia. 

The company also renewed its collaboration with England international John Stones, whom it first named as Brand Ambassador in 2023, and this extension underscored Axi’s commitment to both consistency and innovation. Through these partnerships, Axi continued to align its brand with top-tier athletes and globally recognized clubs, ultimately aiming to enhance customer engagement and elevate its visibility across key markets.

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