Axi extends its sponsorship deal with Bahia again, securing a two-year partnership and featuring its logo on team shorts.
Axi extends its sponsorship deal with Bahia again, securing a two-year partnership and featuring its logo on team shorts.
Axi Extends Sponsorship Deal with Bahia, reinforcing its commitment to Brazilian football for the next two seasons. The renewed deal ensures that Axi’s logo will be prominently featured on Bahia’s shorts during matches for the next two years, further enhancing the brand’s visibility in the football arena.
Established in 1931, Bahia has built a rich legacy in Brazilian football, securing the Brasileirão title twice and claiming the state championship an impressive 50 times. In 2023, City Football Group strengthened its influence in the club by acquiring a 90% stake in Bahia SAF, a move that aligned the team with a global network of football excellence.
Axi has actively pursued strategic partnerships in the sports industry. Recently, the company extended its agreement with Manchester City defender John Stones, ensuring his continued role as Brand Ambassador. In addition, Axi sponsors LaLiga club Girona FC, further solidifying its presence in top-tier football.
Earlier this month, the company also made a significant addition to its marketing team by appointing Pavlina Charalampous as the Sponsorship Marketing Executive, a move aimed at strengthening its sponsorship strategies. Sharing its enthusiasm on social media, Axi expressed its excitement over the extended partnership with Bahia, stating, “We are beyond excited to announce the renewal of our partnership with Brazilian side Esporte Clube Bahia S.A.F. for two more seasons.”
The company also emphasized the growing connection between its brand and the City Football Group, adding, “Furthermore, we’re even more delighted that the Axi brand will now proudly feature on the famous Tricolor kit, further strengthening our bond with the City Football Group.”
With this extension, Axi continues to expand its influence in global football, leveraging key sponsorships to enhance brand recognition. The partnership with Bahia not only highlights Axi’s commitment to supporting top-tier teams but also reinforces its strategy of aligning with prestigious football institutions. As both entities embark on this renewed journey, the collaboration aims to create impactful moments on and off the field, solidifying Axi’s role in the world of sports sponsorship.
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