AvaTrade ownership shifts as Barinboim acquires stake, marking a major transition in the retail FX broker landscape.
AvaTrade ownership shifts as Barinboim acquires stake, marking a major transition in the retail FX broker landscape.
AvaTrade ownership shifts to Barinboim as the company officially submits a request to the securities regulator, the ISA, seeking approval for a significant change in ownership. According to a report by Israeli business outlet Calcalist, the transition involves the exit of one of the company’s co-founders, Emanuel Kronitz, and the entry of a new investor group led by Israeli businessman Zvika Barinboim.
Kronitz, who co-founded AvaTrade in 2006 with Negev Nosatski, currently holds a 35% stake in the firm. Under the proposed deal, Barinboim’s group will acquire Kronitz’s shares along with stakes from other minority shareholders, including longtime CEO Shuki Abramovich, who owns 5%. Shuki Abramovich joined AvaTrade in 2009 following an investment led by his then-employer, Clal Insurance.
The co-founders eventually bought out that stake. Despite the ownership reshuffle, Negev Nosatski will retain his stake in the company and may even increase it slightly. Zvika Barinboim, who attempted to enter the FX market in 2021 by trying to acquire Finalto and Markets.com from Playtech, now plans to gain a controlling 50% stake in AvaTrade if the ISA approves the deal.
However, his earlier attempt was blocked by Playtech shareholders, and the assets were later sold to Gopher Investments. Interestingly, AvaTrade was also exploring a potential IPO in London in 2021, with a target valuation close to $1 billion, but that plan never materialized. This new transaction values the firm at a more modest $400–500 million. Along with the acquisition, the Barinboim group plans to inject fresh capital into AvaTrade, signaling growth or restructuring plans.
This marks the third major Retail FX and CFDs broker acquisition in 2025. Earlier in March, the Safra Group acquired Saxo Bank for $1.74 billion, while in February, prop trading firm FTMO purchased OANDA. Moreover, eToro recently went public on NASDAQ with a valuation exceeding $4 billion, underlining a period of intense M&A activity in the FX and trading space.
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