ATFX Connect Launches ConnectX for Institutional Trading

ATFX Connect launches ConnectX for institutional trading, offering advanced solutions to improve execution, liquidity, and efficiency.

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ATFX Connect launches ConnectX, an advanced ecosystem of technology solutions aimed at transforming trading and execution for institutional clients. The initiative reflects a major strategic investment by the company to create a fully integrated, next-generation technology stack built entirely from the ground up. ATFX Connect emphasized that the project stems from its commitment to delivering deeper liquidity, seamless execution, competitive pricing, and a comprehensive Prime of Prime technology hub that grants clients stronger market access and improved risk management. 

The ConnectX ecosystem will roll out its first two major offerings in the third quarter of 2025, while further expansions are planned for 2026. The first product, ConnectXTrade, introduces a sophisticated execution engine that enhances trading performance for both margin traders and agency execution clients. By offering faster, more reliable, and optimized trading experiences, it aims to meet the rigorous standards of institutional investors.

ATFX Connect Launches ConnectX for Institutional Trading

The second product, ConnectXPrime, delivers a dedicated technology stack that supports ATFX’s True Prime of Prime offering. Through its integrations, clients will access a venue-agnostic and technology-agnostic market infrastructure within a single credit relationship, streamlining their operations significantly.

Expressing his views on the development, Wei Qiang Zhang, Managing Director of ATFX Connect Global, stated that ConnectX is not merely an upgrade but rather a complete reimagining of the company’s technology infrastructure. He explained that building a proprietary ecosystem allows ATFX Connect to maintain full control over every aspect of the client journey, ranging from the liquidity gateway to the interface. According to him, this new framework provides institutional clients with the transparency, speed, and flexibility essential to thrive in highly competitive markets, marking a turning point for ATFX Connect as it positions itself as a truly technology-driven liquidity provider. 

In the months leading up to the launch, ATFX Connect strengthened its global team with several strategic appointments. These included hiring Thomas Stewart to lead sales in Australia, bringing on Professor Trevor Williams as Consultant Economist, and appointing former Deloitte Touche Tohmatsu professional Michael Mirarchi as Head of Institutional Sales LATAM. Additionally, earlier this year, Mohammed Khan, previously with FXCM, joined as Chief Operating Officer. Together, these hires reinforce the company’s efforts to build a strong foundation for the ConnectX initiative and its future expansion.

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