Acuity & FXBackOffice partnership, revolutionizing tools and CRM for enhanced trading experiences. Unleash advanced capabilities.
Acuity & FXBackOffice partnership, revolutionizing tools and CRM for enhanced trading experiences. Unleash advanced capabilities.
In a strategic move to bolster user experience and provide comprehensive support to business operations, Acuity Trading and FXBackOffice have announced a partnership, merging their offerings. Renowned for its AI-driven trading tools, Acuity Trading and forex CRM provider FXBackOffice will collaborate to benefit brokers across various jurisdictions by leveraging their unique expertise.
Andrew Lane, the CEO of Acuity Trading, emphasized the alignment of vision and expertise in the partnership, stating, “Our suite of tools, when embedded into the FXBackOffice platform, will enable brokers to drive user engagement, acquisition, and retention metrics more efficiently than ever before. We are excited about this synergy and the value it will bring to our shared clientele.”
The collaboration aims to cater to FXBackOffice’s existing client base and extend its reach to new brokers. Acuity, established in 2013 and headquartered in London, is recognized for extracting and analyzing sentiment data from global news sources using proprietary technology.
The company utilizes advanced Machine Learning and Natural Language Processing to provide valuable market insights, recently acquiring Signal Centre and establishing an R&D center in Barcelona, Spain.
Dmitriy Petrenko, Managing Director of FXBackOffice, highlighted the comprehensive benefits of the partnership, stating, “By bringing together Acuity’s tools, such as Signal Centre, AssetIQ, NewsIQ, and dynamic emails, with our CRM systems capabilities and delivery methods via our client and partner areas – there is no faster or better way to reach the end client for a broker.”
FXBackOffice, known for its CRM systems, integrated live chat, KYC, VOIP, PSP solutions, and platform integrations, aims to provide brokers with a full suite of cutting-edge trading tools and unrivaled technology. This partnership further strengthens FXBackOffice’s offering, adding significant value to brokers.
Acuity Trading’s client portfolio includes well-known brands in the trading industry, such as ThinkMarkets and Blackbull Markets. The collaboration underscores a commitment to enhancing market data access and analysis for brokers of all sizes, marking a milestone in the evolution of AI-driven tools within the forex industry.
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