Equiti Group Partners Jordan Tennis Federation

Equiti Group partners with Jordan Tennis Federation in a three-year agreement aimed at strengthening youth development, sports participation, and community engagement across the region. The collaboration further supports the growth of tennis and padel while creating new opportunities for emerging athletes in Jordan. Equiti Group Limited (Jordan) signed the agreement to become the Official Partner of the Federation from May 2026 through April 2029. Through this collaboration, Equiti will actively support the Federation’s national and international programmes and sporting events. 

As a result, the partnership aims to increase the reach of both tennis and padel across Jordan while strengthening ties with local communities and aspiring athletes. Moreover, the initiative reflects Equiti’s broader strategy of investing in opportunities that encourage development beyond financial markets. As part of the agreement, Equiti has also secured naming rights to the Federation’s Junior Tennis Initiative. This move reinforces its support for programs designed to inspire youth participation in sports while helping young players improve their skills, gain confidence, and access wider opportunities both on and off the court. 

Equiti Group Partners Jordan Tennis Federation

Furthermore, the collaboration underscores the increasing significance of tennis and padel in Jordan and throughout the broader Middle East region. Equiti stated that the partnership aligns with its long-term vision of creating meaningful local impact. In addition, the broker plans to expand its visibility within Jordan’s sporting sector while contributing to the future growth of both sports in the country. 

Lutfi Shahin, Managing Director of Equiti Group Limited (Jordan), said, “We are extremely proud to launch this three-year strategic partnership with the Jordan Tennis Federation and invest in the next generation of Jordanian athletic talent. At Equiti, we believe sport plays a crucial role in empowering youth, shaping ambition, discipline, and future success.” Meanwhile, Khaled J. Naffa, President of the Jordan Tennis Federation, emphasized the wider significance of the agreement. He said, “This partnership is far more than a sponsorship; it is an investment in the future of Jordanian sport and in the dreams of our young athletes.” 

The Federation expects Equiti’s backing to strengthen athlete development, improve access to resources, and increase international exposure for talented players. Consequently, Jordanian athletes may gain better opportunities to compete globally and represent the country at higher levels. This partnership marks another strategic step in Equiti’s continued investment in sports, youth engagement, and long-term community development across the region.

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