BUX Partners with PrimaryBid to Boost Retail IPO Access

BUX partners with PrimaryBid to boost retail access to IPOs in Belgium and the Netherlands, democratizing investment opportunities.

Home » BUX Partners with PrimaryBid to Boost Retail IPO Access

BUX partners with PrimaryBid to enhance access for retail investors, allowing unprecedented participation in initial public offerings (IPOs) and regulated fundraising activities in Belgium and the Netherlands. This initiative enables individual investors to participate in deals previously limited to institutional players. 

Earlier this year, ABN AMRO Bank acquired BUX and has played a pivotal role in promoting new accessibility for retail investors. To enable this expansion, the company has partnered with London-based PrimaryBid, known for its innovative capital markets platform. PrimaryBid’s solution has become a benchmark in France, facilitating the fundraising of over 30 small and medium-sized enterprises (SMEs) directly from retail investors in the past three years. 

BUX Partners with PrimaryBid to Boost Retail IPO Access

The collaboration with PrimaryBid is a significant step towards democratizing investment opportunities. It aligns with the European Union’s recent Listing Act, which aims to simplify fundraising regulations and encourage retail participation in the capital markets. This act, set to take effect later this year, removes restrictions on retail investment amounts in follow-on offerings, further enhancing opportunities for individual investors.

Yorick Naeff, BUX’s CEO, emphasized this initiative’s importance, stating, “For too long, access to primary offerings has been limited to institutional investors. Our collaboration with PrimaryBid marks a significant step towards leveling the playing field, empowering retail investors to shape their financial futures.” Francois De Wiljes, Head of PrimaryBid SA, expressed confidence in replicating the success achieved in France.

At the same time, Paul Huysmans, Head of Equity Capital Markets at ABN AMRO, highlighted the value this partnership will create for both issuers and retail participants. René van Vlerken, CEO of Euronext Amsterdam, added that this partnership would strengthen cross-border retail participation in public markets, further solidifying the foundation for a more inclusive financial landscape in Europe. As BUX takes charge of making primary offerings more accessible, the move will reshape the investment landscape for retail investors in the region.

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